The Wired World in 2015

Following up from the previous post, I also wrote an article for the “Wired World in 2015” special issue.

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I wrote this in 2014, and I talked about how users would increasingly become part of a tech tribe attached to one company.


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Reflecting on this as 2015 has just finished, the prediction seems to have borne out in an interesting way – key product categories have dominated the competition. The biggest is mobile – Apple, Samsung and Google hold the best positions, and this means they can lever into other areas (TVs, Enterprise, wearables etc) and quickly build decent businesses. Companies that aren’t playing strongly in mobile (e.g. Sony) are having a tough time as a consequence.

Continued thanks to David Baker for his continued support and guidance.