Tag: Kellogg

  • Guide to Twitter for Marketers

    Last week, I gave a talk at Kellogg on Twitter. I wanted to try and help our people understand what it means for them as we graduate and head into business. This post is the content of that talk. If you’re well into social media already, you might be familiar with a lot of this…

  • The Smart Rebel

    Fact is, a lot of the class of 2009 will be graduating Kellogg without a job. Another fact – there are, for sure, jobs out there. Some might think that this situation is wrong, the students are to blame, the school is to blame, and we should just get a job, whatever it is. But…