The No Bullshit Guide to Product Management

The No Bullshit Guide to Product ManagementThe No Bullshit Guide to Product Management goes step by step through the planning and development process for building a software product.

There are lots of books out there that started great, but were padded out to create a tome that won’t fall over on a shelf and can be sold for twenty bucks. This isn’t one of those. There’s no filler material, no pointless repetition and no jargon.

Here’s what’s inside:

  1. How to prepare before starting.
  2. The step-by-step process of building a product.
  3. Iterating to make your product better.
  4. How best to work with every member of a product team.

Should I read this book?

You should get this book if:

  • You’re already in or about to start a product manager role building software – something on the web, or for a mobile or embedded device. (If you work in consumer goods or any other industry, try something else.)
  • You don’t have the time or patience for a fat textbook.
  • You cringe at words like synergy, vision and “action” as a verb.

Where can I get it?

Right here!


  1. Hey Shahid,

    Hope you’re doing great!! How’s London treating you? Any plans of going to Wikia now that Jimmy Wales will be running a London office?

    Just came across your book and am excited to read it. I don’t have a Kindle, is it possible to buy a printed copy or e-book?

    Ok hear soon.


  2. I’d love to get a copy, but I don’t have a Kindle. Any way to get a PDF version or something similar? I also have a Nook.

  3. hey Shahid, I got excited about the book, and want to read it, but i don’t have a kindle. any chance to provide the book in a PDF or paper format?

  4. Hi Shahid,

    I would be very happy if you could provide a pdf copy. I don’t own a Kindle and an iPhone is just simply not designed for reading books.

    Best regards,


  5. Shahid,
    I just wanted to drop you a note and let you know that I enjoyed the book very much. The book lives up to the title. It was full of good, basic advice for any product manager. I would love to know if you are planning on another book.

  6. William – thank you for the kind note, I’m glad you found it useful. I’ll definitely be writing some more in the future.

  7. Hey Shahid! I’m a former developer looking to get into product management and keen to read this! Where can I purchase a pdf copy from?

  8. Hello Shahid,
    I do not own a Kindle. Where can I purchase a pdf version of your book?


    Ali Naqvi

  9. Hello Shahid, I just read your post on customer acquisition for your mobile app. The calculations make a lot of sense and we are in the midst of creating our dashboard to watch this funnel. The first column talks about paying for email addresses. Is this the only way to acquire customers for a consumer mobile app? I’d love some ideas.


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